95% finance apps shouldn't exist
If FI's improved by 5% it would change everything
I often compare finance and healthcare.
When going to the doctor, if you stay in the same system, you shouldn’t need to give them your information repeatedly.
Why isn’t it the same for finance?
Most people have many finance apps but few health-related apps.
It’s because your bank or credit union isn’t providing enough.
With fintech apps, 50% of the onboarders drop off.
This is usually because they don’t want to sign their life away and typically don’t trust this new player with their financial information.
Imagine if banks were the gateway to the extra curriculum fintech tools.
What if I was able to log into Robinhood through my credit union?
What if I could use Coinbase, through my Chase Bank account?
Imagine if your primary financial institution was similar to your primary healthcare provider.
Most fintech shouldn’t exist, and most financial institutions need to be better.
The best user experience is a consolidated experience that separates concerns intelligently and intentionally.